Bombardier Flipping
current market drivers
17
Bombardier Business Aircraft | Market Forecast 2011-2030
New Aircraft Programs Continued progress, notably in engine specific fuel consumption, avionics and aerodynamics allows aircraft models from the latest generation to offer for a comparable price, more range, performance and features than those of the previous generation. The launch of new airplane programs reflects OEMs’ ability to apply the latest technology breakthroughs to their product lines, the market need for more performing aircraft, and the OEMs’ confidence in the marketplace going forward. Three aircraft were launched in 2010, including Bombardier’s Global 7000 and Global 8000 jets. Fractional and Branded Charter Demand Fractional ownership (where several users acquire a portion of the same aircraft) has existed since the mid-1990’s and has accounted for 10% to 15% of industry yearly deliveries on average. In the period from 1995 to 2010, fractional operators took delivery of over 1,150 corporate jets. Subsequent variations of this business model include “fractional card” or “jet card” programs whereby customers obtain on-demand access to a business jet by committing to a predetermined number
Entry Into Service of New Programs Entry into service by model, calendar years 2011-2017
2017
2011
2012
2013
2014
2015
2016
Global 8000
Global 7000
Citation Ten Learjet 85 Legacy 450 Falcon 2000S
G250
G650 Global Vision Hawker 200 Legacy 500
Sources: Dates of entry from competitors’ press releases and trade media coverage.
Air Travel Options
Commercial-aviation offering
Business jet market
On-demand service
Business jet ownership
+
Full ownership
Per
Year
Fractional ownership
-
Jet-card programs
Branded Charters
Air Taxis
First-class commercial airlines
Commercial airlines
Low cost airlines
Personalized service
Source: Bombardier’s internal research department.
Made with FlippingBook - Online catalogs